The Sway in December: Announcing our Awesome Sponsor
The Sway is set for a comeback in December and this time ’round, the theme is based on mobile and local blogging; where it’s going, and how you can make moolah out of it.
We’ve got a host of amazing speakers lined up; including podcaster, writer and communities guy for ITV; Gary Andrews, and director of engagement startegy at 1000heads, and The Really Mobile Project co-founder James Whatley.
And we’re also really super excited to announce our amazing December sponsor: the lastminute.com labs division.
Here’s a bit about what they’re up to:
Everyone’s getting more mobile, and this is what the lastminute.com labs team is addressing. lastminute.com customers are not tied to a desk using their computers – they’re out and about, or travelling, or at home on the sofa. They may be using a phone, a laptop, email, twitter, facebook, the web. To see what really works for these mobile customers, the lastminute.com labs team is continuously designing and launching experimental mobile applications. They are looking at activities in cities, and finding ways to recommend good stuff to do tonight, tomorrow, at the weekend, always relevant to the customers’ location and context.
One of their most exciting, and relevant projects is the ‘topsee’ application.
Ever wanted to know all the top spots in your neighbourhood? Do you dream of impressing your friends with knowledge of hidden and amazing places just around the corner?
Then topsee is probably your next favourite iPhone app. Offering up central London’s finest in knitted cupcakes, mojitos, courtyard golf courses, Turkish baths, spring rolls, hidden graveyards and macaroons, the app is an ever-expanding collection of the capital’s best kept secrets.
topsee is compiled by an all-star cast of London bloggers, the real experts on the latest greatest places to go and things to see, the top foodie finds, cool bars, shopping spots and quirky sights.
See a cool video demo here.
The lastminute.com labs team will be telling us about topsee, as well as their other innovations, and as sponsors, they’ll be shouting everyone a few drinks too.
If you haven’t already checked out the deets, visit www.meetup.com/thesway and RSVP to save your spot.

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